It’s okay if you can’t afford to outsource digital marketing yet. You’ve got this.
I’ve worked for startups on shoestring budgets where I’ve done every piece of the digital marketing myself, from photography to copy to ad creation to analytics to email marketing. Budgets like these mean I’ve been forced to test and learn all by myself until I figured out what worked and how to get what I needed without paying someone else or using an expensive app to do it for me. I created my own tools.
You don’t need to be paying someone else to manage your social media for you, especially while you’re growing and working with a budget to match. However, you know you gotta be on social because it’s 2018 and even if millennials or iGen (yep, that’s what the up-and-comers are called) aren’t your primary target, I bet even your grandma has a Facebook account.
I like to think of myself as a social media trainer. Do you remember the first time you walked into a gym (or if you haven’t before, imagine walking into one now) and the bizarre cable machines all around you made you want to run back out, if for no other reason than a fear of humiliating yourself while you inevitably use said machines totally incorrectly while some a**hole takes a video and posts it on Instagram with the hashtag #gymnoobz? Yeah, I’m here to make sure the next time you walk in you confidently hop on the cable row and kick the sh*t out off your lats. Now just translate that to the social media realm.
Sure, I’ll be around to answer questions later just like the friendly face selling overpriced water bottles at the front desk, but for the most part, you’ve got this after we’ve met a few times. You’ll know that your millennial audience that you’ve carefully geo-targeted is loving that Boomerang of pasta being stirred, but doesn’t care so much about your new ice machine. You’ll know how to access the email templates we built together and draft your weekly newsletter. You’ll know what kinds of ads you should be running when, and how to tell which are working for you. All on your own.
Here’s how it works: we meet once and talk about your business, your goals, and what you do and do not know. Then we have a few sessions, each with a specific topic to bring you up to speed. Here are some of the things we could cover in a given session:
- Identifying your audience. So, who’s pickin’ up what you’re layin’ down? Who do you want buying what you’re selling? This lays the groundwork for everything else.
- Identifying your key platforms. Maybe you’ve got aaalll the accounts, but which one is your money maker? Is Facebook a supporting actor, or the star? Will most of your time be spent on Instagram? Instagram stories? Nailing 140-character copy on Twitter?
- Social goals and analytics. How do you know you’re succeeding? What should you even be measuring? And the hardest question of them all: how can I check my progress without shelling out the big $$$ for expensive metric monitoring apps?
- Deep dives into your key platforms. So Instagram is where it’s at for your company? Cool, let’s do it! Now here’s how to make your bio look awesome, make the best use of the link in profile, and what it takes to get that cool “Swipe Up” feature in stories.
- Social Media Advertising 101. This is relevant to anyone and everyone. We’ll go over targeting, creative, copy, monitoring your ads, and the many different ways you can use ads.
- Working with influencers. You’ve heard about them. You follow them. You envy them (or roll your eyes at them). Regardless of how you feel about them, they’re important, and you don’t need to pay some agency to get on their radar.
- Content creation. Content is king, as everyone’s been saying for the past decade. So, what do you want, how do you get it, and how do you get the most bang for your buck?
- Mailchimp. You know it’s a good tool for sending emails and curating your email list… but how tho?
- Reporting. You did the work. You’ve seen the progress. So, how do you tell other (important!) people about it in a way they’ll understand and care about?
- Basic website management. Someone built you a website, and it looks awesome. That’s great! Do you know how to make basic changes to it? Can you add a new product, or will you have to pay a kid who knows basic HTML $100/hour to do it for you?
- And whatever else you wanna know. Because social media and your business are constantly changing.
Like I said earlier, I’m plenty familiar with startups and their budgets, so I’ll work with you to make this happen. Shoot me an email so we can chat more (firstname.lastname@example.org) or fill out the form below.